Chasing Magnolias


This is Nava’s first studio album ever — written, rapped, produced, and published during his first year at med school. I wanted the cover to match his sad-at-times, mad-at-times, still nostalgic mood. Inspired by the Chinese proverb, 花开花落 (translated into Flowers bloom, flowers wilt), I tried to capture his acceptance that life is equal parts good and bad in the end.

 

Process

 
 
 
 
 

Chasing Magnolias

Every job’s a sales job! Our marketing efforts:

 

The Drop

July 2020

Promo video for Instagram

The Stickers

November 2020

Sticker

Thank you, StickerApp!

The Back

April 2021

The Apparel

December 2021

Model: Angela Xu

The Most Legendary Concert of All Time

February 2022

 

Check out the album on Spotify and Apple Music here: