We designed the store to center the user journey, from entry to try-on, purchase, and skate-out. The elongated and narrow layout of the space proved an interesting challenge, as we sought to balance immersive experiences on either sides while infusing visual diversity. Our original blueprint envisioned an immediate entry into a walkable ramp below a striking 3D sign. Complementing this, the opposite side housed a shoe display with paper-cut eBay and Nike logos in vinyl. Further into the store, a try-on bench across from a full-length mirror would project the mirror’s image of the wearer’s feet onto a vintage TV set—a nostalgic touch paired with wheat-pasted posters of captivating Nike skateboarding photography. The sequence seamlessly led from trying on shoes to the adjoining skate ramp section equipped with skateboards, while the opposite side accommodated the cashier. This would be the hallmark moment of the store, challenging wearers to skate in their new shoes and introducing tension to the common sneakerhead practice of keeping shoes hidden away boxes. From there, the space expanded into a community area paying homage to the original Nike SB, adorned with captivating exhibit displays.